The modern creative approach to barbering, championed by ARROJO Barber Academy, became one of the highlights at this year’s ARROJO Expo –– the brand’s three-day hairdressing extravaganza featuring inspirational presentations, trend release celebrations, and hands-on and business education.
Much off the industry is talking about the resurgence of men’s grooming, yet is is ARROJO bringing it to a wider audience, putting an elevated contemporary craft on stage, and showing how it is lucrative and creative for those who adopt it.
The men’s grooming presentation at Expo was staged at the iconic Brooklyn Bowl and featured celebrity sports barber and regular guest at ARROJO Barber Academy, Cifredo, flanked by Paul Merritt, veteran of men’s grooming editorials, and ARROJO Barbering Educator, Grace Vega.
The high-minded presentations featured a variety of techniques, from shaving to styling, scissor to razor, clipping to fading, while the expert trio spoke of the resurgence of the barbershop, men’s grooming trends, and style with brio.
Grace’s classic shave and clipper fade with razor texture on top exemplifies the fundamentals behind our approach to barbering: combining the classic, timeless clipper work of barbering with the texture and taper of modern men’s shapes.
Cifredo followed a similar path, adding a visually appealing creative edge to the finish with advanced clipper work, fading, freehand design, and the filling in of an remarkable eye-shape through the back, which was inspired by the art work of a tattoo artist.
Completing the demos, Paul Merritt highlighted trends at the top end of fashion with a yellow neon bowl cut. Edgy and impactful, the style touched on punk and street trends, yet was most distinctive for its versatility. After showing the original bowl cut, Paul used Wave Mist to tousle the hair into more of a classic –– if messy and colorful –– shape.
As the presentation ended with a raucous ovation the team was joined on stage by Nick Arrojo.
“Being a barber makes you an artisan of a growing trade. You can be creative not corporate. It’s a job that will never be outsourced or taken by a bot. Grooming modern styles, it is an artistic 21st-century career that lets you influence men’s fashion and style,” he said to an enthralled audience.