Far from simple beginnings in a childhood home in Japan, Yosh Toya has established himself as a premier hairstylist and educator with more than 45 years experience. He has received numerous industry awards, including a NAHA Lifetime Achievement award in 2007. What a great day it was, then, when Yosh paid our school a visit, and gave an afternoon of insightful, inspirational demos to our students.
It is Yosh’s unique approach to haircutting that gave our students such valuable insight. Featured in four books - Toya Hairgraphy, Learn How to Learn; The Yosh Way; Yosh for Hair; and The Best of Yosh Toya - ‘The Yosh Way’ emphasizes a free-flowing haircutting technique that allows stylists to design hair through sculpture cutting, and to personalize each cut to the client’s best fit. It is also a system that empowers hairdressers to work stress-free and be progressive, while developing creativity.
Each of Yosh’s four demos showcased this approach, giving new insights, new ways of working, to our students - one that focuses on using instinct and eye to shape the perfect look. Additionally, with the use of a carefully placed hat, Yosh gave an ingenious and inventive exposition on face shapes; how the structure and angle of the cut can augment, or detract from, each individual profile.
Finally, Yosh took time to tell the students that, as the next generation of hairstylists, it is their work that will define the future of hairdressing, their work that can raise respect for the industry and increase standards in the craft.
So while ‘The Yosh Way’ is this master’s own, it shares the same ultimate vision as ARROJO.